Choosing Color to Brand Your Retail Shop
Get to learn how brands using colors can influence your thoughts. The use of colors can get to have a significant impact on how people think since you can transform a situation and objects to influence something else. Color psychology can enable you to use the colors in your retail shop and in return get to influence your customers. In this article, you will get to know how you can effectively use color psychology.
First, you are supposed to consider the audience. You should know that when it comes to colors, people will have different reactions. It is therefore in order to know the colors that men love most such as black and women love purples but on the other hand both genders are fans of blues and green. In this regard, you will need to ensure that you are using color psychology to brand colors as per the needs of your audience. In this case, if you are targeting younger shoppers be assured that they will need bright colors and for outdoor activities always have colors like green, and black.
Secondly, you are supposed to stir their emotions. Always ensure that you are branding colors in a manner that you will stir their emotions. You can have pink color since it is used for romantic and calm feelings. Red on the other hand is highly used to attract shopper’s attention more so when giving out discounts since it enables alertness.
You are encouraged that you make use of the color psychology chart. You should ensure that you are using the color psychology chart to know the meaning of different colors that you may have in your store. There is yellow used to express happiness and optimism and it is believed that you can hardly feel sad when surrounded by yellow colors. Also, there is an orange color that shows activity and so many companies like the Orange brand use this color. Purple is another color loved by women since it is viewed as luxurious color and also is used to show wisdom. There is also a blue color that is used to bring a sense of dependency and trust. Lastly, there is a green color that shows nature and good health and if the store is selling healthy food products should use this color.
There is also black, white and grey. These colors have that aspect of attractiveness when branded together with other bold colors. You need to use a color psychology chart and get more on how to brand your retail shop.